Facebook Advertising

Divert your Facebook traffic back to your website with targeted Facebook Advertising

Facebook is becoming more of a pay-to-play site and you need to run Facebook ads each month to reach your perfect clients.  It is necessary and is one of the cheapest sources of marketing. It has powerful audience selection tools, where you can target the people who are right for your business by demographics, interests, behaviours, location, audience lookalikes, competitors and their audience, local market and build your email list.

We can help start up your Facebook Ad Campaigns or run and analyse them for you eliminating your frustrations so you can get back to your core business.

Social media planning, strategies, management

What we do?

Ad Campaign Setup

Design Ads

Split Test Ads

Performance Monitoring

Facebook split test demographics
Facebook split test local business

The Campaign

When running Facebook Ads the best approach is to split test a set of ads. A split test lets you test different versions of your ads so you can see what performs and converts best.

Your Facebook campaign structure has three parts:

  • Campaign: A campaign contains one or more ad sets and ads. One advertising objective is chosen for each of your campaigns.
  • Ad set: Ad sets contain one or more ads. Your targeting, budget, schedule, bidding and placement is defined at the ad set level.
  • Ad: The designed ad.

We will design and set up the best set of Facebook ads, first testing the demographics, and then images and copy. You will receive a report on which ads performed the best.

This can be a one off advertising campaign or you may like to take up ongoing monitoring and packages.

Benefits for your business

Facebook ads have become more complex with all the different choices and changes that Facebook has made. I will guide you to the perfect ad choice for you.

It’s better for tracking

Your website is your core business tool, your customers find out more about your product/services

Gather visitor contact information by building an email list

Use conversion pixels to see exactly how much it costs you to get a new customer or email subscriber.


Facebook Advertising Services

Packages starting from $650* include:

  • Research time (additional to setup)
  • Image design and ads copy for split testing
  • Audiences created
  • Upload ads
  • Monitoring the ads during split test phase – daily time allocated to check that the ads are performing well (maximum of 15 days of monitoring)
  • Final report

* Pricing above does not include your budget. The budget is set by you and payment made direct to Facebook Business Manager.

Please request a quote if you require a landing page and thank you page created to link your ad back too, this is where your pixel code will be placed.




  • Initial consultation
  • Admin setting changes to Facebook Page and Business Manager
  • Creating the account
  • Setup conversion tracking
  • Setup custom audiences
  • Initial research
  • Install Facebook Pixel (if required)


When your best ads are up and running, we need to watch them daily to make sure they continue to perform well and your ads may need to be tweaked just a bit to test new variables.  I can help you with your ongoing monitoring needs for ad campaigns that I have created.

Monitoring includes:

  • Daily monitoring of your ads
  • Stopping underperforming ads
  • New Ad creation (maximum of 2 new ads created per week)
  • Weekly reporting
  • Recommendations of next steps

Custom quote based on how many ads you are running and your budget.